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Ben Fuchs Talkers Interview

Ben Fuchs Talkers Interview

An “Alternative” Approach to Health as Well as Radio Syndication

| By Jeff McKay

Special Features Correspondent

NEW YORK — While conservative political talk radio still dominates the AM/FM commercial spoken word air waves, pharmacist Ben Fuchs proves syndication, and talk radio in general, can come in many forms.  In the case of Fuchs, the host of the nationally syndicated Genesis Communications Network (GCN) radio program “The Bright Side,” he has become a thorn in the side of the pharmaceutical industry by becoming an advocate for better nutrition and a natural healing approach, because, as he says, “I look at the human body as a healing and regenerating system.”


Ben Fuchs Talkers InterviewHowever, Fuchs, or the “alternative pharmacy pharmacist” as he is known, has taken his beliefs a step further, taking to the radio to not only spread his belief, but to help others.

“I was always fascinated with radio, even as a kid.  I studied broadcast journalism at Syracuse University, and after I graduated I couldn’t get a job [in radio].  I was able to get a few jobs outside of radio, but not what I really wanted,” says Fuchs.  “Then I decided to go to pharmacy school, and as a pharmacist I began to realize what I was doing was selling regulated poisons to people, and people just didn’t know the truths about what was being prescribed for their bodies and the damage those toxins can do.”

Fuchs’ big break came when he appeared on a talk show on KSCO-AM in Santa Cruz, California, the highly-regarded independent news-talk station with a strong local following owned and operated by Michael Zwerling.  The show Fuchs appeared on garnered a strong and positive response, which led Zwerling to offer Fuchs a show of his own.  His show quickly built a loyal following.

For Fuchs, “The Bright Side” program allows him to reach people who believe in what he believes when it comes to alternative approaches to healing.  What he found was that there are more people who share his belief, and many more who are interested in learning about the alternatives.  In other words, interest in alternative approaches to health is huge in America and a potent platform for radio.

“The health process requires good thoughts and effective strategies involving food and lifestyle.  We are told the only alternative is to medicate,” says Fuchs.

His show is described by syndicator GCN as a “fast-paced, entertaining and educational radio program that focuses on the latest, cutting edge ideas in health and fitness … featuring nutritional and wellness information about exercise, diet and supplementation, prescription drugs, psychological transformational tools as well as the timeless wisdom of all the great religions and philosophies.”

When it comes to the healing process, Fuchs says that should not be about jamming our bodies with pharmaceutical drugs, simply because it’s what we are told to do by a multi-billion dollar industry.  Instead, it should be about letting the body do what it does best – heal itself.

“For thousands of years we medicated our bodies with foods and nutrients.  My position as a pharmacist is we should be exploiting the best of the non-pharmacy.  Only as a last resort should we use pharmaceutical solutions,” says Fuchs.

When you discuss the pharmaceutical industry with Fuchs, you find that for the alternative pharmacy pharmacist it’s not about a hatred of an industry.  Instead, it’s a positive view of the human body and why in many cases, we should just let nature take its course.

“There are alternatives to the pharmaceutical paradigm,” says Fuchs, who believes the body’s own healing process is being overlooked.  “The healing process is built into our bodies.  The human body has always been a natural healing system.  There are over 100,000 people who die each year from prescription drugs, drugs that do not reverse degenerative diseases.  This proves drugs alone isn’t the answer.” [Read more: Talkers]

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